Medicover

We designed and deployed, on a turnkey basis, a Digital Signage network in Medicover facilities across Poland, including the flagship hospital complex in Warsaw’s Wilanów district. The project called for meticulous attention to detail: we worked under a strict sanitary regime and outside patient hours, matching the installation precisely to the facilities’ exceptionally high interior finish standards. The system combines patient communication, marketing of Medicover’s own services and dedicated content from external partners.

Medicover is one of the leaders in private healthcare in Poland, known for the highest standard of patient service and the prestigious interiors of its medical centers. Our task was to create a modern, nationwide visual communication channel that would support patients during their visits and give the company’s headquarters a consistent, flexible marketing and information tool. The project covered outpatient facilities across the country as well as the prestigious multispecialty Medicover Hospital in Warsaw (Wilanów).

Multichannel communication tailored to healthcare

The central content management system we deployed allows precisely targeted playback of varied content in waiting rooms, reception areas and main lobbies:

• Patient information: Health education, guidance on preparing for tests, safety procedures and dynamic wayfinding that helps patients find their way around the facility.
• Marketing of in-house services: Promotion of preventive health packages, new medical specialties and Medicover’s digital tools (including the mobile app and patient portal).
• External partner content: A dedicated, carefully moderated channel presenting information and offers from selected Medicover partners, providing additional useful information for patients.

The toughest challenge: a sanitary regime and premium-grade craftsmanship

Healthcare settings place the highest technical and organizational demands on contractors:

• No disruption to facility operations: Mounting, drilling and cable installation were carried out at night or strictly outside the medical centers’ opening hours. As a result, patients and medical staff experienced no disruption from the work.
• Strict sanitary regime: All installation work followed hospital hygiene and dust-free procedures, protecting treatment and diagnostic areas from any contamination.
• Integration with premium interiors: Medicover facilities, and the Wilanów hospital in particular, feature refined design and high-quality finishing materials (glass, wood, stone). Our designers and installers ensured that all cabling was completely concealed, mounting brackets fit perfectly, and the architectural geometry of each space remained intact.

End-to-end turnkey delivery and architectural audit

The project was carried out end to end, across the full engineering and design cycle:

• Site audit and visualizations: For each facility, we prepared a detailed display placement plan with photorealistic visualizations, which allowed us to choose ideal viewing angles from the perspective of waiting patients.
• Cabling infrastructure: We installed complete, dedicated power and structured cabling routes while fully preserving the appearance of walls and suspended ceilings.
• Professional hardware (Digital Signage): We supplied and installed monitors built for intensive use, with high brightness and matte anti-glare panels that eliminate reflections from examination room lighting.
• Deployment and central configuration: All screens were connected into a single, centrally managed ecosystem with flexible playback segmentation (e.g., dedicated messages in pediatric departments and different ones in dental or occupational medicine areas).

Key benefits for the client

• Uninterrupted facility operations: Non-disruptive installation outside patient hours avoided downtime in consulting rooms and preserved patient comfort.
• Safety and hygiene standards: All work was carried out in line with the facilities’ sanitary procedures.
• A prestigious image: A clean finish with no visible cabling, matched to the character of Medicover’s interiors.
• A consistent nationwide channel: Messages distributed from headquarters to displays across the country, building awareness of the services on offer.