Bayer

We built, and for more than 7 years have continuously maintained, a nationwide network of over 220 screens at Bayer partner outlets. We provide end-to-end service under a Managed Services and SaaS model — from content distribution, through our own innovations and hardware lifecycle planning, to field trade-marketing audits at points of sale.

Display network management

• Central CMS: campaign planning, display segmentation and instant content publishing across more than 220 locations.
• Content management: oversight of correct playback, schedules and the adaptation of marketing materials.

Interaction and context-aware automation

• Touch display controller: a dedicated touchscreen remote turns the monitor into an interactive product advice point.
• Local weather forecast: the system generates weather messages based on each outlet’s coordinates.

Maintenance and hardware lifecycle

• Continuous telemetry monitoring: remote oversight of the operating parameters of every player and monitor lets us detect faults before outlet staff notice them.
• Proactive upgrade plan: we analyze infrastructure wear, plan budgets and technology refresh schedules, and progressively replace hardware with next-generation displays.

Field trade-marketing audits

We combine technical visits with a review of on-the-ground conditions at points of sale — a service that goes beyond screen maintenance and gives the client an up-to-date picture of the market.

• Photo documentation: photos of product displays, POSM materials and Digital Signage zones from every visit, archived in the cloud.
• Display assessment: product presence and placement, the condition of POSM materials, brand visibility relative to competitors, and technical factors — screen viewing angles, light levels and the cleanliness of the multimedia zone. We draw on our experience in public-space research and on a methodology developed together with leading companies in Poland — including AMS, one of Poland’s largest outdoor advertising operators, and the Pentor research institute (now Kantar Polska).
• Voice of the outlets: feedback from owners and staff at partner outlets, collected to a single standard.
• Reports on client-defined metrics: we turn visit photos and data into detailed reports covering metrics agreed with the client — for its marketing and sales teams.

Benefits for the client

• Full operational outsourcing: a professional retail media network without committing in-house resources to technology, logistics or configuration.
• Proven stability: a long-standing partnership that confirms the quality of our SLA procedures, our initiative in proposing new areas of collaboration — from touch display controllers to field trade-marketing audits — and the reliability of the technology we propose.
• Higher sales through interaction: touch tools make it easier to present a complex product range.
• Market insight: regular field reports with photos and client-agreed metrics show product displays, POSM materials and partner relationships nationwide.